In the digital marketing space, your landing pages are essential if you’re trying to make sales, get emails, or increase brand awareness. The first step to take when trying to learn how to craft a compelling landing page is to see examples — and good ones at that.
1. Airbnb
The Airbnb landing page is great because it’s concise and has properly placed Call to actions. When you land on their page, a form and a call to action is the first thing you’ll see. Plus, the benefits they offer. This is a great example of grabbing your visitors’ attention from the start.
2. Zendesk
The first thing you’ll notice when you land on Zendesk’s landing page is the color orange, which, according to a study, increases conversion rates by 32.5%. Plus, the signup form is a nice touch from them.
3. Muzzle
Muzzle’s landing page is the simple definition of straight to the point. On the page, you can see the benefits of their service.
They show the pain points (embarrassing messages) that may appear on your screen.
4. Unbounce
Unbounce’s landing page is filled with CTAs. The “Preview the Builder” and the “Start your Free Trial” buttons are fixed to the top, so as you scroll down, it follows you. This significantly improves your conversion rates.
5. Shopify
Shopify’s landing page is another one that stands out because of its simplicity. There are no distractions, just the above the fold benefits and a call to action.
6. Landbot
Landbot’s landing page is highly informational. It has enough information that ensures that you keep reading. Plus, it is packed with emojis and GIFs that grab your attention while you scroll.
7. Intercom
Intercom’s landing page is simple yet gets the message across — download their ebook. When you land on their page, the first thing you see is a major benefit of the book as the subheader, followed by a call to action. The bullet points included are a nice touch to show you more benefits of what the book offers.
8. Dropbox
At first glance, you’ll notice that dropbox’s landing page is colorful, but all the information is rightfully placed to draw you in. The boldly written benefit as the headline and then bullet points, plus the inclusion of businesses they’ve worked with, qualifies it as a compelling landing page.
9. Instapage
Instapage’s landing page embodies simplicity. They go straight to the point with a minimalistic design. At the top of the fold, there’s a signup form and the title of the ebook.
10. Monday
Monday’s landing page is colorful, yet packs all the features of a great landing page. They show their USP (Unique Selling Proposition) by comparing their service with their competition. Plus benefits and testimonials.
11. Code Academy
Code Academy’s landing page is the first on the list that includes a video. And studies show that using videos on landing pages increase conversion rates by 86%. Their page grabs attention and includes enough information to guide their visitors through the buying process.
12. Hopper
Hopper’s landing page will draw you in because of the discount included in the headline. You have to give it up for hopper to visually appealing and simple their landing page.
Conclusion
Your business needs a landing page to convert your website visitors into paying customers or leads.
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