About the Client
Branching Minds is a leading EdTech platform that helps K–12 districts strengthen their MTSS (Multi-Tiered System of Supports). Their team relies heavily on content marketing to educate schools, share success stories, publish guides, and support educators nationwide.
With a large volume of content and fast-moving marketing initiatives, they needed a website that could keep up.
The Challenge
Branching Minds approached us because their existing HubSpot website was holding their team back.
They faced challenges in four key areas:
1. A clunky, inflexible HubSpot CMS experience
Their old theme made it difficult and time consuming for the marketing team to create new pages. Everything required workarounds or developer help.
2. Outdated design and inconsistent branding
The website didn’t reflect their new brand guidelines. Too many colors, mismatched UI patterns, and a disconnected visual system created an inconsistent experience.
3. A confusing user journey
Visitors struggled to navigate between pages, content pillars, and product information. Important pages were buried, and content wasn’t presented in a clear flow.
4. Disconnected content and messy data
Branching Minds had a high volume of important resources including guides, blog articles, success stories, and integrations. The data was stored in too many places which made updates slow, difficult, and error prone.
They needed a website built for scale, consistency, and content-driven growth.
Our Solution
We delivered a full redesign and HubSpot rebuild focused on UX clarity, scalable systems, and long term flexibility.
1. Complete Website Redesign in Figma
We rebuilt their visual identity online using their new brand guidelines. This meant simplifying color usage, improving typography, modernizing graphics, and introducing a cleaner layout system.
The goal was to create clarity, professionalism, and a design that truly represented their product.
2. Custom HubSpot Theme Built for Marketers
We created a fully custom HubSpot theme with a wide library of reusable modules. Their team can now build landing pages, resource pages, and campaigns without needing a developer.
This included:
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A full design system
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More than 30 custom modules
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Global components and consistent UI patterns
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Highly editable sections for flexibility
3. Centralized HubDB Architecture
To fix their data management challenges, we rebuilt their content structure using HubDB so updates happen in one place and instantly apply everywhere.
This approach made it much easier for the team to manage a large library of resources and keep the site consistent.
Using HubDB gives Branching Minds several key benefits:
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Content updates now happen once and appear across every page automatically
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Resources can be reused in multiple areas of the site without duplicate work
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Large sets of guides, articles, and success stories are easier to manage and scale
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Individual resources can display across different modules based on simple dropdown selections
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If a title, image, or description changes, the update appears on every page where the item is featured
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Their team no longer needs to edit dozens of pages manually, which saves significant time and reduces errors
For a website with hundreds of pages, this centralized structure creates a cleaner system, improves accuracy, and gives the marketing team full control over how content appears across the website.
4. Advanced Resource Center and Filtering
Their marketing strategy is built around high value content.
We built a resource hub powered by HubDB and synced with their blogs. Users can now filter by topic, persona, content type, or need, making it easier to find relevant content. See it here.
5. New Blog Experience
We designed and developed a refreshed blog template with improved readability, stronger SEO structure, and a more modern user experience.
To support their content heavy strategy, we introduced several enhancements that make discovery, engagement, and lead capture easier for visitors and marketers.
Blog Listing Page Improvements:
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New tagging system to help users find content that matches their interests
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Built in search bar for fast content discovery
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Featured post section to highlight priority articles
Blog Post Template Enhancements:
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Dynamic table of contents that generates automatically
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Simple social sharing tools to increase reach
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Sticky CTA powered by HubDB for targeted lead capture
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Redesigned Subscribe CTA to grow their email list
6. Integration Library With Dynamic Pages
We created a HubDB powered dynamic listing for all their platform integrations. Each integration now has its own automatically generated detail page with a structured layout and a lead generation form.
The integrations are powered through HubDB which keeps everything consistent and easy to update for their team with the growing list of integrations to their platform.
7. Launch Support and Team Training
With more than 300 pages, we worked closely with their team to build launch ready pages and train them on effective page building inside the new theme.
We continue to support their team today through a retainer, acting as an extension of their internal marketing team.
Results
Branching Minds now has a scalable and modern HubSpot website built for the needs for a fast-growing content driven EdTech company.
Their team gained:
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A fully editable HubSpot environment with fewer bottlenecks
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A design system aligned with their brand and platform
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Faster campaign and page creation
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A cleaner user journey that helps prospects find what they need
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Centralized content management that saves significant time
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A resource center that is easier for leads to navigate
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A more organized and SEO friendly content structure
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A scalable integration library built for long term growth
For users, the experience is now:
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Clearer
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Faster
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More intuitive
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Easier to explore
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Better aligned with their product and brand
Branching Minds now has a website built for the future, and a system that gives their team the flexibility they need to grow on HubSpot CMS.
