15 High-Converting SaaS Websites and Their Winning Strategies

Are you thinking of building a website for your SaaS business?

Studies show that from 2019 to 2023, the global SaaS market is predicted to be worth $60.36 billion, registering a 9% CAGR within the 4-year period. So, a business around SaaS offerings isn’t going anywhere any time soon.

Meaning, more people will come into the market, and you’d need to do something extra to stand out. And in terms of marketing, this starts with your website. It has to be able to get your offering out quickly.

Conversion rate optimization really isn’t about optimizing web pages — it’s about optimizing decisions — and the page itself is a means to an end but not an end itself.

Michael Lykke Aagaard

Top Rated Keynote Speaker on CRO

That said, here are 15 examples of great SaaS websites and what you can learn from them:

1. Orbiter

Orbiter’s service is for product teams. Their machine learning tool helps you monitor data and track changes in real-time. So why is their website so great?

Key Takeaways

The Call to Action is the first thing you see on the page
Clearly listed benefits
Minimal content helps you get the message faster

2. Streak

The visually appealing Streak’s website stands out because of the graphical elements and concise copy. They are a SaaS company whose CRM product helps to simplify the work process.

Key Takeaways

animation for better engagement
Clearly stated benefits
Good use of colors and compelling color palette

3. Memberstack

Memberstack is a SaaS company whose service revolves around integrating payment and letting users sign-up/login to your websites.

Key Takeaways

A numerical portfolio that adds credibility to their business
Testimonials (lots of them) on their homepage to add social proof
A clear call-to-action is the first thing you see on the front page.

4. Slidebean

Slidebean helps you with AI-powered presentation templates for various purposes, including startup, business, sales, marketing, academic, etc.

Key Takeaways

powerful and engaging call-to-action
Their UI components draw your attention with shapes and leading lines
Great use of white space

5. Play

Play’s animated and futuristic-looking website contributes to its quality.

They offer a product design tool that helps you design, iterate, and experiment with your product as you create it.

Key Takeaways

The website’s design shows how futuristic their product is
Clearly communicated benefits
Building trust with testimonial and social proof

6. Grow

Grow helps you find your data quickly. Their website is very appealing because of their branding and color choices.

Key Takeaways

Clear and concise CTA above the gold
They communicate trust by showing the brands they’ve worked with
Clearly highlighted benefits
Thoughtful use of color combinations

7. Draftbit

Draftbit’s product helps you build, customize, and launch mobile apps. This is another website that has all the trappings of a compelling website.

Key Takeaways

Clear benefits and call-to-action
Minimal Design which makes it easy to scan the content
Powerful testimonials for social proof

8. Fast

Fast offers a fast e-commerce checkout experience. Their simplistic design is one of their main distinguishing factors.

Key Takeaways

Clearly communicated benefits and messaging
Simplistic design
Addition of videos for better engagement
Testimonials section for building trust
Straight-to-the-point copy

9. Kraftful

Kraftful’s website is another minimalist website that communicates its message faster. Their service revolves around making your smart home products easy to use.

Key Takeaways

The minimalist design makes it easier to scan the content
Clearly communicated benefits
Links to their blog for topical authority

10. Lorem

Lorem is a marketplace for freelancers. Their website has this warm and welcoming feel about it, which is a great way to keep people on their page longer.

Key Takeaways

They mentioned their offer early on
Clearly stated benefits and value propositions
Testimonials that create trust

11. JotForm

Jotform is an online form builder. Their website is colorful and very effective. The frontpage has minimal content, which contributes to its effectiveness.

Key Takeaways

Minimal copy and easy to scan
Signing up and getting started is very easy
Clearly communicated benefits

12. Toggl

Toggl is a time tracking tool. This is another website that is properly designed. It has a light and fun feel to it, which has the power to draw anyone’s attention and probably get them to convert.

Key Takeaways

Animation which makes their brand look fun and human
Great color palette and thoughtful use of color combinations
Clearly stated benefits
Keep in mind, while these numbers seem huge, ambitious projects with extensive datasets can hit these limits faster than you’d expect. It's all about smart data structure planning.

13. PandaDoc

PandaDoc’s headline communicates its benefits quickly, which is very crucial to any landing page. Their services involve document automation to help improve automation.

Key Takeaways

Engaging hero section
Mix of image and video testimonials of brands they’ve worked with
The white space makes their copy easy to consume

14. Favro

Favro did an excellent job of mentioning the benefits of their products in the headline. Although they have long web copies, the white spaces work in their favor, so reading through won’t be entirely complicated.

Key Takeaways

Quick product benefits and call-to-action
Great use of components such as the tab system to convey a lot of information without overwhelming the user
Animated content to increase engagement

15. Shopify

The famous Shopify is on this list because they did well in giving their audience enough information on the home page.

Key Takeaways

Great use of their color palette and branding
Form capture in their hero for conversions
Testimonials for social proof
On-page navigation to get their users to the most relevant content by industry

15 High-Converting SaaS Websites and Their Winning Strategies

1. Orbiter

2. Streak

3. Memberstack

4. Slidebean

5. Play

6. Grow

7. Draftbit

8. Fast

9. Kraftful

10. Lorem

11. JotForm

12. Toggl

13. PandaDoc

14. Favro

15. Shopify

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What is SaaS Marketing? The Complete Guide With Actionable Steps

7 Essential Steps for Launching Your Own SaaS Company

10 Key Growth Metrics for SaaS Companies

15 High-Converting SaaS Websites and Their Winning Strategies

1. Orbiter

2. Streak

3. Memberstack

4. Slidebean

5. Play

6. Grow

7. Draftbit

8. Fast

9. Kraftful

10. Lorem

11. JotForm

12. Toggl

13. PandaDoc

14. Favro

15. Shopify

Receive resources directly to your inbox

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What is SaaS Marketing? The Complete Guide With Actionable Steps

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