Marketing | 5 Min Read

Infusionsoft vs Hubspot: Best Content Marketing Tools

Joshua Todd

Joshua Todd

October 30, 2020

Infusionsoft vs Hubspot: Best Content Marketing Tools

Table of Contents

    You will most likely consider Infusionsoft and HubSpot first if you are looking to generate leads for your company. Yes, these two marketing giants have, over the years, grown geometrically in connecting businesses with their right buyers, ultimately helping them achieve their desired ROI, or sometimes even more.

    Infusionsoft and HubSpot offer excellent tools that connect sales and marketing initiatives under a platform. However, despite offering similar services, these two have significant differences cut across their service delivery method, strength, coverage, and so on.

    Nonetheless, in the end, it is noteworthy to state that Infusionsoft and HubSpot offer excellent and powerful marketing tools (features), with each of these tools aiming to offer business optimization and automation for the execution of their marketing strategy.

    In this article, we have made a brief-yet-comprehensive comparison between Infusionsoft and HubSpot in a bid to establish which of these marketing automation giants is best for marketing. So, without any further ado, let us get straight into it!

    Product Features

    Obviously, you must consider the features that matter to your company’s objective ahead of every other thing. Firstly, ask yourself, what do you aim at achieving with our marketing efforts?

    After this, take reflective approaches at identifying which of the features – Infusionsoft or HubSpot – will help you achieve your aims.

    Find out if the functions and features connect with your aims. So, what features do these platforms offer?

    Inarguably, these two platforms share high similarities; hence, the need to compare painstakingly – apples to apples. Remember, in the end, you need to choose the software that offers the features that work best for you, your company, your company’s goals, and objectives.

    HubSpot Features

    HubSpot offers tools needed for managing website analytics, email marketing, blogging, and social media, all in a place.

    Website Analytics

    HubSpot Website Analytics
    HubSpot Website Analytics - Analyze how each of your pages are performing, and identify which traffic sources bring in the most website sessions, contacts, and customers over time.

    Email Marketing

    HubSpot Email Builder
    HubSpot Email Builder - Quickly draft email campaigns that look professionally designed and display perfectly across any device – all by yourself.


    HubSpot Blogging
    HubSpot Blog - Draft content directly within HubSpot’s blog editor. Quickly insert images, format headers, and add links with the on-page editor.

    Technically, HubSpot provides many benefits that other marketing automation software lacks, including a keyword analysis tool, an inbound link tracker, and others.

    Keyword Analysis Tool

    HubSpot Keyword Analysis Tool
    HubSpot Keyword Analysis Tool - You’ll get topic suggestions based on relevance, competition, and popularity, as well as access to monthly search data so you can estimate how ranking for specific topics will translate to organic traffic gains.


    HubSpot also supports third-party integration, including business applications such as WordPress, Zapier, Salesforce CRM, etc.

    Infusionsoft Features

    On the other hand, Infusionsoft, apart from offering tools that help small businesses connect with their audiences, generate massive leads, and provide marketing solutions that save money and time.

    Technically, we think Infusionsoft suits small businesses more, especially those who do not have just enough expertise to integrate systems such as Salesforce CRM.

    Infusionsoft also features a drop-and-drag campaign builder, which helps businesses create reusable ad campaigns.

    Campaign Builder

    Infusionsoft Campaign Builder
    Infusionsoft Campaign Builder - Automate your most complex business processes. Our advanced and powerful automation builder for expert marketers is flexible and customizable to automate any sales or marketing process you design.


    Infusionsoft also supports third-party integration, including business applications such as Direct Mail Manager, CustomerHub, Scout, etc.


    Another factor worthy of comparison is pricing. Apart from effectiveness and alignment with your marketing strategy, you need to opt for options that are within your budget.

    HubSpot Pricing

    HubSpot offers four varieties of packages, starting from Free to Starter, Pro, & Enterprise.

    • The Free plan, according to its name, is completely free, although with content limitations
    • The Stater Plan costs $50/month and offers features for solopreneurs, beginner marketers, etc
    • Pro Plan costs $800/month
    • Enterprise starts at $3,200/month

    Infusionsoft Pricing

    Infusionsoft price, on the other hand, depends on the number of contacts on the database of your users. Generally, all of Infusionsoft’s plans include marketing automation capabilities and content management.

    Below, find the full breakdown of Infusionsoft’s pricing system:

    • 0-500 contacts: Starts at $99/month
    • 500-1,000 contacts: Starts at $119 per month
    • 1000-2,500 contacts: Starts at $199 per month
    • 2,500-10,000 contacts: Starts at $274 per month
    • 10,000- 25,000 contacts: Starts at $299 per month
    • 25,000-50,000 contacts: Starts at $349 per month
    • 50,000-100,000 contacts: Starts at $399 per month

    Compliance & Security

    Both per month have taken intentional efforts at ensuring that their features are aligned in compliance.

    However, when considering security for HIPAA compliance and processing payments, we think Infusionsoft is better equipped. And this is due to their customer database’s ability to serve an audience of businesses that process online payment and orders often, such as e-commerce, healthcare practitioners, small businesses, etc.

    Sales Channel Structure

    HubSpot features a Value-Added Reseller (VAR) network of agencies, consultants - generally third-party providers – which allows them to sell directly to end-users.

    Similarly, Infusionsoft also sells directly to end-users via referral partners, certified consultants, and third-party providers.

    Customers by Company Size

    Both software traditionally serves small, medium-sized, and large markets, including enterprise companies.

    However, noticeably, Infusionsoft is focused more on serving small and medium-sized markets, especially for businesses such as real estate, e-commerce, etc.

    HubSpot, on the other hand, focuses more on enterprise companies, especially with their recent introduction of new features, which was announced at their Inbound ‘18 conference.

    Final Thoughts

    So, basically, having considered all of the information in this article, comparing, contrasting, and deciding which to opt for between Infusionsoft and HubSpot, you must understand that a lot of factors go into choosing one out of these two marketing automation giants.

    Nonetheless, we believe just enough justice has been done in that regard via this article, and you, henceforth, shouldn’t find it rather challenging to choose one out of the Infusionsoft and HubSpot aligns with your company’ goals and objectives, budget, and size.